About Us & A Note From The Founder
Built on Experience, Designed for Now
NicNow is the latest chapter from ETUK, the team behind The Electric Tobacconist which is one of the UK’s most trusted online vape retailers since 2013. Over the past decade, we’ve grown from small beginnings into an international business, shipping millions of customer orders across the UK & US. Along the way, we’ve built a reputation for outstanding service, competitive pricing, and a product range that’s always evolving with the needs of our customers.
NicNow was created to focus on a specific part of that journey: modern nicotine alternatives. From nicotine pouches to new-generation products designed for convenience, flexibility, and a smoke-free lifestyle, NicNow gives you a simpler way to shop for what works best for you—without the clutter.
Why Choose NicNow?
Because trust matters. When you shop with NicNow, you’re benefiting from the same foundations that made The Electric Tobacconist so successful:
- 10+ years of experience serving customers around the world
- Millions of orders fulfilled with speed, care, and reliability
- A customer-first philosophy built on transparency and service excellence
Every product listed on NicNow is carefully checked by our team to ensure it meets the high standards you would expect. We only bring you brands we believe in, so you can buy with confidence.
Contact NicNow
Online shopping is what we do best, and we’re committed to making your experience smooth from start to finish. Our support team is always on hand to answer questions, resolve issues, and help you find the right nicotine alternative for your lifestyle. Click here to be taken to our help desk.
NicNow may be new, but it’s built on over a decade of proven expertise. Consider this a fresh shop front with the same trusted team behind the scenes.
What Do ETUK Customers Think?
While NicNow builds it's own cache of testimonials, you can see what customers have been saying about Electric Tobacconist–all publicly viewable and housed independently on reviews.co.uk.
A Note from the Founder
When I started The Electric Tobacconist, my goal was to make buying nicotine products online simple and trustworthy. That same mission continues at NicNow, but with a sharper focus on the latest nicotine alternatives.
This is a new shop, but the people, standards, and values behind it are the same. Thank you for putting your trust in us.
Pascal Culverhouse
Founder and Managing Director